Unveiling the new EBA: Beautiful New Look, Same Great Services.

An amazing new site needs amazing new content!

Here’s a little introduction to creating beautiful, crystal-clear blog posts on your new site.

This is a heading. (Heading 1)

Heading 1 is a universal term for “the most important content heading on your page.” You don’t want a ton of Heading 1 tags on your page. Instead, fill your pages with sub-headings (H2, H3, H4, and so on) and break your content up as you go along. This will make it easier to read and navigate your pages.

Read more »

This is where a “read more” link would come in handy.

“Aenean massa massa, maximus a posuere vitae, sagittis quis sapien. Morbi mollis tortor at leo efficitur viverra.”

—example quote, by Example Person.


Here is your first subheading! Hurray! (Heading 2)

We use “Lorem Ipsum” generators to show you what large blocks of text will look like on the page, rather than spend too much time writing original content. That way, we don’t waste time writing articles you won’t want to use later. Instead, look at these pages for their navigation, structure, theme, and flow. Analyze each page carefully. As you get ideas for content blocks or widgets you’d like to see on the site, write these ideas down and send them to us in an email! We’re happy to incorporate new modules on each page.

Nullam fermentum quam nec sapien dapibus, a lacinia eros porta. Donec sagittis, ipsum quis scelerisque pellentesque, erat erat fermentum quam, nec hendrerit nibh tortor a mi. Morbi consectetur est sit amet massa venenatis, sit amet sollicitudin ex dignissim. Cras quis dui eget sapien auctor dignissim quis nec lectus. Suspendisse nulla elit, luctus eu erat nec, lobortis pretium leo. Nullam egestas augue sed ligula euismod, ut lacinia ex imperdiet. Ut in dictum quam, vel congue lorem.

This is a content-specific subheading (Heading 3)

Now we’re getting into the nitty-gritty stuff. Breaking content down this way makes it very easy to navigate through an article as you’re reading.

EBA, Employee Benefits, Employee Benefit Associates, Lexington, KY, Kentucky, Insurance, Small Business, Wellness, Healthcare, BIG Creative Designs

Adding captions to images is a great way to tell a story about what we’re seeing.

Nunc ac arcu vel erat commodo consectetur. Nullam eu turpis in lorem mollis vehicula. Maecenas ac vehicula arcu. Nullam aliquam lorem sed sem iaculis consectetur. Vestibulum scelerisque vel enim quis suscipit. Aenean consectetur lacus lacus, eu pretium ligula vulputate nec. Cras ultricies sem quis augue congue egestas. Suspendisse potenti. Mauris aliquet magna euismod turpis gravida, sit amet congue magna tristique. Praesent ac sem quis lorem vulputate pretium quis ut justo. Maecenas arcu mauris, varius vel varius iaculis, viverra venenatis tortor. Aenean quis sagittis dui.


Try this on for size! Let’s add in a bulleted list. (Bold Heading 4)

  • My awesome point
  • My second awesome point
    • My third awesome point helps explain point #2!
  • I’m really getting the hang of this!


Wow, look at us go! (Return to Heading 3 to show you’re continuing with similar content)

Cras lectus nisi, pulvinar sit amet quam a, consequat dictum erat. Vivamus augue lacus, pulvinar id luctus id, molestie sit amet tellus. Phasellus tristique, enim id condimentum consectetur, purus nunc suscipit ante, vitae interdum dolor augue sed dolor. Aenean consequat a orci vitae tincidunt. Nulla lectus leo, faucibus in velit quis, luctus dapibus elit. Phasellus vehicula varius nulla ut sollicitudin. Phasellus elementum mi et suscipit aliquet. In hac habitasse platea dictumst. Sed eu rutrum justo.

Keep paragraphs short, and pack them with lots of great information. This will help maintain a higher ranking in search engines, like Google and Bing. It will also make your pages and posts easier on the eyes; readers typically don’t want to spend more than 2-3 minutes reading an article. Studies show that most readers will scroll to the bottom of a page or article to see how long they think an article will take to read. With that in mind, perhaps perceived reading time is even more important than actual reading time.


Food for thought.


—Team EBA